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Success in Business Part IV: Anticipate Their Needs!

This is a continuation of the series I have been writing on managing a successful business. Much of what I focus on is service. Providing good service is the number one key to success. By providing quality service, you are able to build trust. With this trust you form a strong relationship with your client/customer. The relationship establishes loyalty and generates strong word of mouth referral. No matter how adept an organization is with advertising and PR, without trust, relationships, loyalty, and strong word of mouth referrals, a business will struggle to find long term success.

An effective way to establish these qualities is to have an ability to meet the needs of your client before they are even aware of their needs. A recent experience of mine illustrates this point very well.

I just returned from a wonderful cruise on Royal Caribbean’s Liberty of the Seas. It was seven nights of absolute relaxation and escape. As we cruised around the eastern Caribbean I found myself amazed at the amount of thought which went into the creation of this entire experience. I felt the same way I do when I am at Walt Disney World. It seemed as though they thought of everything.

  • Our stateroom was always cleaned
  • The waiters remembered our drinks
  • The shows were fabulous
  • The pools were immaculate
  • The excursions were easy and fun

I could go on and on. My point is simple. In any business there is a version of being able to leave the client with the feeling that they are important and taken care of. Do you make this a priority in your work? Whether you own a business or not, you provide service to someone. Someone relies on your genuine care and concern. Those who realize this fact and anticipate those needs will thrive. Those who don’t will continue to flounder and wonder why they can’t catch a “break”.

On which side do you want to land?

Success in Business Part II: Why Do You Do What You Do?

2065048572_8007046b87I didn’t start my company because of an insatiable appetite for deal making and business prowess. I didn’t possess a lot of know how and I certainly had no business experience. I started it because I was willing to take responsibility for a drug and alcohol abuse treatment program on its last financial leg. I have acquired a great deal of experience along the way and I have learned a lot from many sources.

My business is rooted in my love of helping people. I have been in the counseling field for almost twenty-two years. I am as enthusiastic about helping people now as I ever have been. The daily application of this love has evolved but the foundation is the same. My advice to anyone starting, or purchasing, a business is know why you want to do it. I haven’t felt like I’m “going to work” since I started my company. There have been trying times and difficult situations but nothing has dampened my enthusiasm.

It doesn’t matter what business you get into, it matters if you love it. Regardless of the amount of money you make, and I hope you make a ton, if you are not in love with what you do, you won’t feel successful. If you’re a dealmaker make sure you love making deals. If you’re a writer, make sure you love to write, and on and on and on.

Security is important. Financial security is important. I love when Dave Ramsey says: “Money isn’t the root of evil, it’s people’s love of money that creates problems.”

To be successful in business, it is critical to know why you do what you do. I know I love to help people. The businesses I frequent most often have a passion for what they do. Think about where you spend your money. Think about how you feel when you spend your money at those places or for those services. I guarantee that you feel better when you are dealing with a company that is passionate about the service they provide. Be that company. Be that provider. If you are, you will be successful.

Photo Credit:Jasperdo via